A nationwide activation project supporting the launch of Ichnusa Metodo Lento and Birra Messina al Melograno, with over 150 stops at venues across Italy. We managed the project's promotional and operational activities: from logistics and shipping materials to on-site setups, from recruiting and managing hostesses and stewards to coordinating venues and brands. A wide-reaching operation designed to strengthen the brands' presence, engage audiences and encourage discovery and consumption of the new products.
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