Branded content & branded entertainment
As a creative communication agency in Milan, we support brand managers and marketing directors with branded content and branded entertainment. We create content that connects a brand's world with music, entertainment and culture. From editorial ideas to collaborations with artists and creators, each project starts with the audience, channels and communications objectives.
Prepare your brief by emailWe define the audience, message, channels, formats and content objectives.
We develop the editorial concept and assess artists, talent and creators that fit the brand.
We plan production and content use, clarifying deliverables, rights and distribution in the proposal.
A viral video published on Fedez's Instagram profiles in which the artist appears without tattoos thanks to the covering effect of the new MAC foundation — content that generated millions of views and repositioned the brand in Italian pop culture.
Social and editorial strategy based on music influencers for Tipp-Ex's teen audience. Musa developed the #mistakehappens concept with Rovazzi and Michele Bravi — artists who ironically shared their own 'mistake' with positivity and authenticity.
Musa created for Postepay a musical branded content ecosystem: editorial content on the brand's social page and live streaming of the most anticipated concerts of the Italian summer, featuring Thegiornalisti, Gazzelle and Levante.
Are you a brand manager or marketing director looking for an events or music branding agency? Tell us about the brand, audience, objectives and timing: we start with the brief to develop brand experiences, activations and content through music, entertainment and community.
Prepare your brief by emailThe link opens your email app: review your brief and send it to info@musagency.it.
info@musagency.itOur portfolio includes talent-led videos, editorial projects and music livestreams. Formats and channels are chosen around the brief.
Branded entertainment integrates the brand's world into content or an entertainment format. It is more than product placement: the editorial idea, artists and creative approach should tell a story that fits the brand and matters to the audience. Musa's portfolio includes talent-led video, editorial projects and music livestreams.
Music, gaming and creators can be relevant approaches, but do not define an audience on their own. We start with interests, community, channels and the brand's role to assess the format; deliverables, rights and distribution are defined in the proposal. Talent popularity is not the only criterion.
Rights, duration, territories and channels need to be defined for each project. Include intended uses in the brief, including any paid promotion.
Yes. Content can tell and amplify a brand experience; the brief should clarify the relationship between live activities and digital distribution.