Venus #NoFilterTour

Branded Content

Venus #NoFilterTour

Client: Venus / Gillette — Year: 2018

Musa developed for Venus a communication strategy based on Italian female artists to convey the brand's values: authenticity, body positivity and freedom of expression. A project that anticipated the 'no filter' culture in beauty communication.

Gallery

Venus #NoFilterTour — photo 1

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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