For Fuori Salone 2025, Musa created SC Johnson's first Escape House on Via Novi in Milan: six rooms, six multisensory challenges, each solvable only with a brand product — from Glade to Mr Muscle, from Autan to Duck.
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For Fuori Salone 2025, Musa created SC Johnson's first Escape House on Via Novi in Milan: six rooms, six multisensory challenges, each solvable only with a brand product — from Glade to Mr Muscle, from Autan to Duck.
We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.
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