SC Johnson Escape House

Brand Experience

SC Johnson Escape House

Client: SC Johnson — Year: 2025

For Fuori Salone 2025, Musa created SC Johnson's first Escape House on Via Novi in Milan: six rooms, six multisensory challenges, each solvable only with a brand product — from Glade to Mr Muscle, from Autan to Duck.

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Gallery

SC Johnson Escape House — photo 1

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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