MediaCom and Musa identified the perfect match between Bilboa and Paola & Chiara to promote sunscreen lines. The campaign rode the wave of the duo's comeback in an integrated operation of major cultural and commercial impact.
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MediaCom and Musa identified the perfect match between Bilboa and Paola & Chiara to promote sunscreen lines. The campaign rode the wave of the duo's comeback in an integrated operation of major cultural and commercial impact.
We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.
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