Fred Perry Subculture Live

Brand Experience

Fred Perry Subculture Live

Client: Fred Perry — Year: 2017

Musa brought the best of Italian and British musical subcultures to Italy's most iconic clubs: a series of exclusive events that embody Fred Perry's values — music, identity and authenticity.

Gallery

Fred Perry Subculture Live — photo 1 Fred Perry Subculture Live — photo 2 Fred Perry Subculture Live — photo 3 Fred Perry Subculture Live — photo 4 Fred Perry Subculture Live — photo 5 Fred Perry Subculture Live — photo 6 Fred Perry Subculture Live — photo 7

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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