Fred Perry Instore Events

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Fred Perry Instore Events

Client: Fred Perry — Year: September 2026

In-store events in Milan and Turin transformed new store openings into meeting places for the community, drawing on key moments such as the ATP Finals, MBW and MFW. Immersive experiences combining aperitivo, music and the brand's culture brought together local communities and strategic partners such as 1664 Blanc.

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Fred Perry Instore Events — photo 1 Fred Perry Instore Events — photo 2 Fred Perry Instore Events — photo 3

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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Explore the service: Corporate events & brand activation