Musa identified the perfect match between Eurospin's accessible appeal and Valeria Angione's ironic and authentic tone: bespoke product placement in the sold-out theatre tour 'Binario 29 e 3/4', with a sketch written specifically for the brand.
We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.
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